Media kit for Reisehjerte reiseblogg

Hello, I´m Elin, a 40-something Norwegian woman based in Oslo. My goal is to inspire people to explore the world with an open mind and with a big smile. Through my personal travel stories I share inspiration, travel tips and encouragement to follow YOUR dream.

Target group and audience

Reisehjerte is a Norwegian travel blog written in Norwegian for Norwegian/Scandinavian travelers.

My primary target group is 35+ independent travelers who seek authentic experiences all over the world and generally travel on a medium budget – but still, allow themselves a generous budget for special experiences to make the most out of their precious spare time.

  • 65% of the travel blog readers are female
  • 84% of my readers live in Norway
  • The readers are 25+ of age, mainly 35-54 years old
  • Stats from Google Analytics will be shared upon request with potential partners.

Facebook: 2.1K followers (engagement rate 9-15%)
Instagram: 2.4K followers (engagement rate 4-17%)


Reisehjerte travel blog work with selected partners in the travel industry to promote destinations and travel-related products.

Contact if you want to discuss collaborations.

  • Brand ambassador
  • Press-, FAM- and blog trips
  • Product tests and reviews
  • Sponsored content
  • Social media/blog campaigns
  • Written content and photography for your own channels
  • Communication advising service in content production, social media and blogging

Previous collaborations

Brand ambassador

Product tests

Press trips


Collaboration policy

  • Reisehjerte collaborates with partners who support responsible travel and lifestyle
  • Reisehjerte does not support or collaborate with businesses that show disrespect for race and culture, or who are related to hunting, unethical treatment of animals or gambling
  • All sponsored content will contain disclosure

Great adventures – dreams came through

  • Norway lengthways: Solo travel from Lindesnes (the southernmost point) to North Cape by motorcycle 2019. A four week and 7500 km road trip.
  • My first night in a hammock, and I loved it! Became a brand ambassador for Amok Equipment.
  • Around Iceland and Faroe Island: Solo travel around Iceland by motorcycle, and my first real offroad experience in the highlands (2018).
  • My first motorcycle trip abroad, riding a Royal Enfield in Sri Lanka (2017).
  • Launched my Norwegian travel blog Reisehjerte (2017).
  • Took my motorcycle license and bought my first motorcycle in 2017.
  • Moved my career from scientific research to communication advisor and wed editor, working towards a goal to be able to work from anywhere.
  • A gap year where I lived one year in Ghana and combined getting to know the culture with journalism studies in 2013/2014.
  • Drove an ambulance from Norway to Mongolia and donated the car and 80 000,- NOK to charities in Mongolia with two girlfriends in 2012
  • First solo trip ever, spent four weeks in Thailand in 2007.
  • Launched my first travel blog in 2007.

My background

  • I have been blogging about travel since 2007,  on my Norwegian blog Reisehjerte since 2017.
  • I am educated in UX design and journalism, holds a Professional Diploma in Digital Marketing (level 5 EQF) and I am certified according to Google Analytics Individual Qualification (GAIQ).
  • I currently work as a senior communication advisor and web editor in a public science and research institute
  • I was previously working with research and microbiology and holds a Master degree in food safety and microbiology
  • Professionally moved from scientific research to digital communication after a gap year where I combined studying journalism with living in Ghana.